FASHION / 2023.03.11

Hello New Season -2023 SS- Vol.2(2/2)

Hello New Season -2023 SS- Vol.2

The arrival of a new season is exciting.

"Hello New Season -2023 SS -" introduces new works from the spring and summer season at the Shinsaibashi PARCO store.

 

LAND OF TOMORROW / Select Top Brands with Original Editing

 

landogtomorrow

 

LAND OF TOMORROW (Land of Tomorrow) is a unique compilation of international luxury brands both in Japan and overseas. In addition to the excursions that are separately poured on each label, the irregular pop-up stores also attract clothes lovers. This season, it features <DRIES VAN NOTEN>, which is familiar as an Antwerp departure from Men's, and <CECILIE BAHNSEN>>, which is designed by a Danish designer. High-end daily wear colors your everyday life dressyly.

 

The first photo: M.W.SHIRT ¥141,900 of DRIES VAN NOTEN

Photo 2: CECILIE BAHNSEN’s BETH DRESS ¥159,500

 

 

 

 

 

STUDIOUS / Dissemination of the ongoing Tokyo brand

 

studious

 

STUDIOUS has celebrated its 15th anniversary last year, and now reigns as one of Japan's leading select shops. While maintaining the philosophy of the store, which transmits the Tokyo brand to the world, this season we have selected brands that have a reputation for making clothes, such as <JOHN LAWRENCE SULLIVAN (John Lawrence Sullivan)>. Also, pay attention to the exclusive model of Studios only. This spring, we have special items that are not available elsewhere, including track pants ordered by color to <Needles>.

 

The first photo: WASHED DENIM ZIP LONG¥46,200 of JOHN LAWRENCE SULLIVAN

Photo 2: Track Pant STRAIGHT ¥23,100

 

 

 

 

 

VASIC/New collection that feels spring

 

vasic1

 

vasic2

 

Since its inception in 2015, a new model for the spring and summer of 2023 has been released from New York's bag brand, VASIC, which has proposed "how to make bags" that fit the lifestyles of women who enjoy fashion. The "Bond" drawstring bag incorporating leather knots, which is also a signature of the brand, is an urban atmosphere. With a unique detail that allows you to open and close the bag with a magnet arranged on the side, Graf is decorated with a small knot on the pull of the zipper. The "Post" made of supple leather is a vertical design that makes it easy for tablets and documents to enter, and can be used by adjusting the shoulder strap and hanging over the shoulder. The Raffia series is becoming a standard item in the spring and summer collection. This season, we will develop Vasket, which has a wide opening and a removable canvas pouch, and Poppy, a three-dimensional shape that looks like an art object, giving a fashion forward impression.

 

 

 

 

 

STUNNING LURE / Comfortable Expression of Discomfort

 

stunning1

 

stunning2

 

Focusing on the "In House With Stunning Lure" project, which creates works with designers and artists active in Japan and overseas, we propose a variety of originals that we want to "take care of" over the years. In 2023, S/S will develop a new collection with the concept of “intolled discomfort” as the season concept. Unchanging beauty and changing fun, past and present, light and shadow, military and elegance......。 Expresses a pleasant sense of discomfort created by the intersect of the opposite essence in every scene with high-end casual wear.

 

 

 

 

 

Plage developed a blouse collection commemorating the 10th anniversary of its establishment.

 

plage1"

 

plage2

 

<Plage> values femininity while having roughness that can be worn without hesitation. The brand, which proposes high-quality everyday wear for adults with cores, is the 10th anniversary of its establishment this season. To commemorate this, a blouse collection called "Plage Collection" was released. Squeezing only to beige that symbolizes the label, it has a lineup of 10 types in total. "If Jacrine Kennedy spends a vacation in modern times……? Under the theme, we will create a relaxing design that reflects the scene of a resort area.