FASHION / 2023.05.04

FACETASM Designer Hirori Ochiai Interview (2/3)

Interview with FACETASM Designer Hirori Ochiai

Hirori Ochiai, a designer of Japan's leading brand, FACETASM, oversees FamilyMart's original conveniencewear, which started in 2021. I don't think Ochiai and Osaka are very tied together, but in fact, they have been familiar with Osaka for more than 20 years. On the day before the release of the FACETASM capsule collection, we asked Mr. EYgyttasism from BOREDOMS and Mr. Ochiai, who visited the Shinsaibashi PARCO store about Facettasism and other creations and Osaka.

Interview & Text

Masashi Katsuma

Photo

Shimpei Hanawa

—Three years have passed since the beginning of COVID-19, but what kind of changes have you made in the way you think about creation?

Ochiai: For me, I felt that the COVID-19 pandemic was a challenge for new creation. As for what it means, no brand was able to present a show-style collection, and even in Paris Collection, everything from big maisons to small brands was presented in videos. It will be distributed on platforms such as YouTube, but in that case, the copyright issue of music, which has been regarded as environmental sounds, comes out. Then I have to make it from music. As the common sense was overturned, as "FACETASM", there was a vague expectation that new movements would occur not only in fashion but also in fashion. Covid-19 should never be considered positive, but we thought it as a "new start."

—It has become difficult to travel and go out as before, not only overseas but also in Japan.

Ochiai: Because of that time, the sky in Tokyo without exhaust gas, it is a sight that is not usually parked in the underground parking lot of the fully packed Prince Hotel, or what you see is different or fresh I was able to do it. From such things, it's a big and small creation. If we creators couldn't move the hearts of those who saw it, they would lose to Corona. It was such a consciousness as a designer.

—FamilyMart's original conveniencewear, supervised by Mr. Ochiai, also started amid the COVID-19 pandemic.

Ochiai: The kick-off of the project itself is just before Corona, but it can be bought in the neighborhood for 24 hours and can be seen regardless of age or gender. Create a color that will give you a sense of the season even in the corona disaster, and make it so that people who pick it up can feel at ease. Although it is a completely different idea from fasettism, it is created with the same amount of heat.

—At the beginning of the presentation, I think many people were surprised by the unexpected collaboration.

Ochiai: As Virgil Ablow also collaborated with Evian and IKEA, I thought it would be necessary for designers of Japanese brands to work with big companies to see creations for various people, so I really wanted to do it for myself. From Hokkaido to Okinawa, it's hard to see anyone who knows me and, of course, elderly people who don't know me. As I said earlier, I would be glad if you could feel the four seasons, and rainbow-colored socks have been released, and for example, it would be a chance to get to know even a little about LGBTQ.

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