Yukiter Yamashita × KIOC’ POP UP/MACAPRESSO/mimi33| In Search of Fashion & Sweets Connected to Memory (1/3)

The POP UP of the new brand "KIOC'" produced by Yuki Yamashita was held at Shinsaibashi PARCO from May 24 (Wed) to 28 (Sun). “Osaka is home for me. Shinsaibashi has been frequenting with friends since high school, and I remember visiting Midosuji alone in the middle of the night and riding a bicycle. I am very happy that the brand I produced will be sold in such a place. I really want to dream. I wanted to make clothes while following my memories and old memories, so I changed my brand name to "KIOC". In the memory of the person who got this product, I want it to remain." Where Yamashita’s teenage memories and memories intersect — KIOC’s POP UP was held at Shinsaibashi PARCO, not just a coincidence, but perhaps it was the fate that his memory led.

"The fashionable brand shop has cute accessories such as pens, stickers, and cups. Do you call such a change ball?…It’s an unexpected line-up, right?” As we say, KIOC’ offers apparel items such as T-shirts, hoodies, caps, socks, sakosh and tote bags, as well as special accessories such as toothbrushes, plastic cups, stickers, key rings and combs. "Because I do this kind of work, I always carry a toothbrush. There is also a mug, so it would be nice if you could use it with a toothbrush at home. The animals that appear on stickers and key rings were painted by me. There is no particular name, if you dare to call it…It's like "He" (laughs). I painted it with a glue on the spot, so honestly I don't know if it's an animal. But maybe an animal. I have a tail like an antenna.”

"I loved clothes and wanted to make an apparel brand someday, so I was really happy when I talked to you! I was very excited from the start of the project because I was able to work with PARCO. Each time we had a meeting, the product gradually came up.…"I've done a taidai t-shirt! Next, I'll make a sticker, so please give me a picture. "Wow, I'm doing it! ] It was very fun every time I had a meeting, and I was the most excited for myself. I hope you will be happy to wear it too.”

In the collection, Mr. Yamashita's favorite is a T-shirt with a tiered pattern. "I have a T-shirt that can be completed with a single piece in summer.…I thought I made a tie-dy T-shirt that I'm wearing right now. It's my favorite." “Dream Until It’s Your Reality” — The message on the back of the T-shirt syncs with Yamashita’s way of life, who made one more dream come true through the brand KIOC.

On the first day of KIOC’s POP UP, a lot of fans formed a long line before opening. Mr. Yamashita handed out original candy to each person who purchased the item and interacted with the fans. For visitors, it must have been a sweet and beautiful memory memorable day. “My fans know I love clothes, so when I announced the release of KIOC, I said, ‘Congratulations!’ I received a lot of messages. Until a while ago, I had fewer opportunities to meet my fans directly. I could talk so close today and say, ‘This is it!’ (laughs). I met him in person, gave him candy, looked at my eyes, and exchanged words "Thank you."…It's not a catch ball, but something comes back alive. This live feeling is very good for me and it is fun, so I felt again that I want to do this in the future. I am so grateful that you have come to see me.”

Yuki Yamashita Signed Cheki
Presented to 4 people by lottery.

Click here for how to apply for a gift.

＜NEXT＞ MACAPRESSO｜ Born in Korea! Colorful sweets “Fatcho Macaron”

＜NEXT＞ mimi33| An accessory brand with about 3,000 kinds of earrings and earrings