FASHION / FOOD / 2023.06.15

PARCO CRUISE

Yukiteru Yamashita x KIOC’ POP UP/MACAPRESSO/mimi33 | In search of fashion & sweets that are linked to memories (3/3)

Yukiteru Yamashita x KIOC’ POP UP/MACAPRESSO/mimi33 | In search of fashion & sweets that tickle heart and connect with memory

Yukiki Yamashita is one of the most popular young actors now. In May, we teamed up with PARCO to produce the apparel brand KIOC’. One's hometown where sweet memories and bittersweet memories intersect, holding POP UP at Shinsaibashi PARCO, Osaka and holding PARCO CRUISE. "MACAPRESSO" is a shop cruise where you can taste the POP UP of the brand and "Fatcho Macaron" from Korea in Japan, and "mimi33", which offers a wide selection of more than 3,000 types of dress-ups.

 

Check here too>>
Yukiteru Yamashita x KIOC'| Commemorating the brand release. My memories so far and memories of the future

  • Photo
    Sachiko Saito
  • Hair&Make
    Megumi Yoshii
  • Text
    Hisako Yamazaki
  • Edit
    RIDE inc.
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Sophisticated design x hypoallergenic material
Accessories brands that meet the needs of the times
 

mimi33, which has about 3,000 types of earrings and earrings, is an accessory brand that allows you to dress up your ears with a sophisticated design. The brand's first unisex line "MR.mimi33", which was born two years ago, offers genderless earrings, earrings, and earcuffs that even men can enjoy casual and formal. It is also recommended to give gifts from women to men or share them with couples. In consideration of metal allergy, we use nickel-free, hypoallergenic material and design.…Both propose ear accessories that can be enjoyed in everyday life without compromising.

 

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<MR.mimi33> MR.F300¥8,800
Keep in mind the visitors' point of view and use unique aesthetics.
Simple and modern space designed
 

The item that Yamashita was concerned about at the shop was gold ear cuffs accented with natural stones. There is also a device that saves the trouble of replacing it with a fitting stick and matching it with a mirror, and allows you to experience the try-on by simply applying a pure white mount attached to an accessory that integrates the fitting stick and tag to your ears. Everything in the store, such as the width, inclination, and rows of the display rails, is snuggled up to the visitor's point of view and calculated. Find your favorite that is perfect for you in a well-organized simple and comfortable space.

 

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<mimi33> Soled cuff ¥5,280
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The aging is also on page 1 of the memory.
Silver accessories that resonate with summer
 

"I'm hoping to enjoy accessories these days because the summer is getting hot and exposing is approaching. I'm sure, Silver. When I returned to Osaka a while ago, a used clothes shop I often go to collaborate with a silver accessory shop. So I got a silver earring with a moderate volume. I think it's cool if you match the T-shirt style! Silver is shaving, scratching, and blackening as you use it. A familiar clerk told me, "I can't say that, Taste and Nen," "Oh, I see!" That's right. When I do my best, I would like to buy accessories as a reward for myself."

The solid metal choker with a beautiful simple form was coordinated with the KIOC' flower parka and the memory box T-shirt that he produced. Highly safe "stainless steel IP" made with an IP (ion-plating) coating on stainless steel material is adopted, so even those with metal allergies can enjoy it with confidence.

The silver and titanium layered earcuffs worn by Mr. Yamashita are silever925 x titanium material "MR.406" from the "MR.mimi33" line. By using silver 925, nickel-free hypoallergenicity is achieved. In addition, while being strong enough to be used in space development and aircraft, it is also used in medical care, and titanium has a natural feel that is friendly to the human body. The new set collection of pierced earrings and earkaf that can be used with only one ear, shared and unisex is one of the most popular items in "MR.mimi33".

 

<MR.mimi33> MR.406¥5,170
<MR.mimi33> Pierce earkaf set GD18 Gold plated ¥4,400, silver925¥3,960
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<mimi33> [Stainless Steel IP] Metal choker ¥4,400
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Dance, and play――
Two things that make Yukiteru Yamashita shine brightly.
 

What did Mr. Yamashita learn after shooting a topical work and drama "Becoming Your Flower" that became a social phenomenon? "You can balance both dance and play. Originally, I've been dancing all the time, and when I'm going to play in earnest, "I can't dance anymore."…"I was thinking on my own. But through the filming of "Kimihana", I was convinced that I could do it very hard. For me, dance is a weapon, so I'll never continue!' I swore. I think that was a great learning. Dance and play use the same energy, and it doesn't change much for me. It's about the difference between talking or not. Dance is expressed with expressions and bodies without talking, and the musicality is combined to attract them. The play is a dialogue with people. That's the difference. I've been dancing, so I've always liked music. When I do this kind of work, my life becomes irregular and I often think, "I'm a little tired," but I'm helped by music. If you are tired, listen to a relaxing song or say, "Let's raise your feelings more!" If you don't know, you can play a song. When I listen to my favorite song, my mood changes suddenly, so I feel like I'm really supported by music and live. What if you want to make a playlist for today?…In the morning, Khalid's "American Teen" begins its intro with the sound of an alarm clock called Pipipippi. In the daytime, ENHYPEN's new song "Bite Me" will be picked up. The night is the "tropical night" of RIP SLYME, which is popular in TikTok."

 

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Chekipresend signed by Yukiter Yamashita
 

Chekipresend signed by Yukiter Yamashita
From June 15 (Thursday) to June 28 (Wednesday), 2023, a gift campaign will be held on Shinsaibashi PARCO official SNS.


Please apply for the present by the following method.
①Follow Instagram (@parco_shinsaibashi_official) Official Account
②Please comment on the official Instagram posted on June 15th with Yukiteru Yamashita's autographed cheki present target post.
A total of 4 people will be presented by lottery from among those who participated.

The winners will be contacted by DM, so please follow the official Instagram of Shinsaibashi PARCO.

※If your account is private or if you do not follow, you will not be eligible for the lottery.
※Application is limited to one time per person.
※Those who have already followed will also participate in the lottery by comment on the target post.
※The right to win is the winner's own, and transfer to a third party (whether paid or free) or cashing is prohibited.

※Please follow the official Instagram of Shinsaibashi PARCO after the opening of DM and the application period.

<Announcement of winning>
After a rigorous selection process, in early July 2023, only the winners will be notified via Instagram direct message, and the prize will be sent out and replaced by winning. In addition, prizes will be shipped in mid-July 2023. Please note that it may change depending on various circumstances.

※Prizes are shipped only in Japan. We may not be able to send it due to unknown address or relocation destination.
※If you do not respond to the direct message within the deadline or if you do not provide information such as address after winning is notified, the winning will be invalidated.
※The personal information provided by the winner will be used only to guide the winning of this campaign and send out prizes.
※We do not accept any inquiries regarding the reasons for winning.
※Acts that interfere with the operation of social media, acts that violate the purpose, or acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Meta's Instagram.
※Please note that this campaign is subject to change or cancellation without notice.

Yukiteru Yamashita

Born on November 7, 2001, from Osaka Prefecture. In 2008, he became the finalist of the 33rd "Junon Super Boy Contest" and went to the entertainment world. After that, he started working as an actor. In 2010, he performed a regular premiere in a serial drama in the drama "Be Your Flower" (TBS). After working for a limited time as a boy's group "8LOOM" formed in the play, he broke at once. He has also won prizes in numerous dance contests.