FASHION / 2024.02.21
Hello New Season -2024 SS-(2/3)

Happy new season coming.
"Hello New Season -2024 SS-" introduces the new spring and summer season at the Shinsaibashi PARCO shop.
Projecting an exciting sense of color


This season, FACETASM (Facettasm), which incorporates the meaning of “various faces” and “various appearances” into the brand name, presents a collection on the theme of “Coming Of Age”. A jacket that uses colorful coloring to hit gather tapes, and a top with frills & gathers is a piece that symbolizes spring and summer. The pop color scheme that can be seen everywhere expresses “youth feeling”, “tokimeki”, and “love moment”. Collaboration that develops every season is also attracting attention, and this time a co-production model with <Avi Rex> and <NEW ERA> appears.

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Shop nameFACETASM
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Contemporary wardrobe suitable for the city


<EMPORIO ARMANI (Emporio Armani)> proposes contemporary daily wear that is unraveled from the free ideas of Giorgio Armani, who pursues minimal but comfortable wear. In the spring and summer collection of 2024, the keyword of men's is "moonlight". With a lineup that can be called the return to the origin of elegance, we poured new energy into a neat appearance. On the other hand, women's theme is "put on the breeze". If you wear clothes reminiscent of the gentle breeze of the travel destination where the extraordinary world spreads, you can enjoy a styling full of transparency and dynamism.

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Shop nameEMPORIO ARMANI
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Advocating the values we have had since its establishment


STONE ISLAND (Stone Island) is committed to making unique clothes derived from tireless research on textiles and textiles. The spring and summer season of 2024 is based on the fusion of industrial elements, nature, and two different world views. By combining organic, light spring and summer materials with fabrics of chemical fibers with excellent performance, we offer a lineup of highly complete items that give a sense of elevation from the moment you wear them.

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Shop nameSTONE ISLAND
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A new attempt by combining tradition and innovation


WOOLRICH (Ulrich) incorporates urban and outdoor essences and reconstructs traditional archives. This season, we will develop a spring and summer collection under the theme of "American Sailing". Mens proposes a style that combines reinterpreted preppy with realistic marine aesthetics. On the other hand, women are inspired by the sea and express the style of the sea in a modern way, such as creating beautiful colors and finishing a delicate silhouette while using functional materials. Ulrich's DNA is updated according to the current atmosphere.

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Shop nameWOOLRICH
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Carefully select the world's leading designers


(upper left): AMIRI's MA CORE LOGO TEE ¥85,800
(top right): AMIRI's MA Bar Logo Shorts ¥154,000
(Lower left): PARIS CRYSTAL LOGO FITTED TEE ¥71,500
(Lower right): Marine Serre's Organic Cotton Tea Dress ¥49,500
Select a brand that allows you to feel the infinite possibilities of fashion. We propose a genreless styling that incorporates the world view of the high street mode vintage without being bound by stereotypical concepts. Men's strengthened with <AMIRI> that condensed craftsmanship and LA culture, and women's continued to have a full lineup of <VETEMENTS> and <MARINE SERRE>. Designers with high quality in luxury design are constantly being delivered from the United States and Europe.

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Shop nameAYIN
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Comfortable regardless of the scene you wear.


(upper left): nanamica's regular Collar Wind Shirt ¥29,700
(top right): The North Face Purple Label 7oz Long Sleeve Pocket Tee ¥11,000
(Lower left): Mountain Raintex Coat of The North Face ¥40,700
(Lower right): Rollpack Journeys Coat of The North Face ¥25,300
We propose an outdoor lifestyle for adults who freely enjoy their lifestyle without setting boundaries in the field of work and play. All of the items delivered as new works in the spring and summer of 2024 are based on a daily design, using materials that pursue water repellent and moisture permeability, pale coloring that enhances the wearer, and patterning that realizes stress-free movement. Make things that make you feel comfortable not only in daily commuting to school, but also in active scenes on holidays. The wardrobe that enhances the mood just by passing through the sleeves is attractive that you can use for a long time.

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Shop nameTHE NORTH FACE UNLIMITED
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