FASHION / 2024.02.21
Hello New Season -2024 SS-(3/3)

Happy new season coming.
"Hello New Season -2024 SS-" introduces the new spring and summer season at the Shinsaibashi PARCO shop.
Select high-end everyday wear from all over the world


LAND OF TOMORROW (Land of Tomorrow) brings together high-end brands from all over the world based on the concept of "disguise" which is the origin of fashion. In the spring and summer of this season, the latest models from each label have arrived at the shop. Among the various brands, Belgium has excellent quality with <DRIES VAN NOTEN> from Antwerp and <GABRIELA COLL GARMENTS> based in Spain. We have a wide range of lineups, including men's and women's.

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Shop nameLAND OF TOMORROW
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Beautiful curve beauty and light key colors


Time, fashion, common sense, fixed concept. We question each one, and project our free personality and sensibility into the collection <UN3D. This spring and summer, the product with two key colors, lime and gray, is impressive, and it is projected onto Aiko Nic clothes incorporating the constructive tacks, complex pleats, and beautiful drapes that Ann Sleed excels in. In addition to the collaboration model with artist KANAKO SASAKI who regularly collaborates, the “BIG DETAIL DENIM” series of denim, which is rare in the brand, and the “TORSION LACE” series using original laces are now available.

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Shop nameUN3D.
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Developing the most advanced TOKYO brand


The latest models from each label arrive one after another at <STUDIOUS>, which proposes a realistic mode style. <Akiranaka> The tops are inspired by the artist Christian Boltanski, and the dress of <TOGA> has a generous design that opens up from the desire to "liberate feelings from cramped situations". The shirt and denim skirt are from John Lawrence Sullivan, and this spring/summer is full of denim items.

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Shop nameSTUDIOUS
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A new model that is fascinated by beautiful modeling beauty


<VASIC>, which was established in New York in 2015 with the theme of “My Standard Bag”, has introduced a new model that is familiar with everyday life this spring and summer. The "Bond" series, which has a compact size feel, has joined the nuance color to move into spring. The "Oud" series with beautiful smooth curves is newly released with the expectation of a new year. The "Noa Mini" is designed in an elegant and urban atmosphere with a plump, three-dimensional silhouette, and the rafia-like item with an impressive natural texture creates a unique form that attracts your eyes in the city.

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Shop nameVASIC
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Focus on beauty from all angles


The concept of “STUNNING LURE (Stanningluer)” is “questioning beauty” for this season. Beautiful way of life, beautiful language, beautiful posture. In response to the heartbeat felt from the inside, we approach "living like oneself" by continuing to ask sincerely. Denim with rich expression changes over time, and the transparent wardrobe with transparent elements embodies a hidden, modest female figure. The collection, which is close to the individuality and lifestyle of the person who passes through the sleeves and brings out the beauty to the maximum, can be worn fresh as your own wardrobe.

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Shop nameSTUNNING LURE
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Expressing the scenery that changes gently


Casual but elegant, natural but luxurious. <Whim Gazette (Wim Gazette)> presents a style that fits your current mood, mixed with a basic real close. This spring and summer, we will propose the latest model with the theme of "MELLOW". A shadow that emerges in the soft light of spring, gentle sound that feels soft. With the end of winter approaching, a collection inspired by the scenery that slowly and gently transitions has been completed. We have a unique casual wear that values your own sensitivity and is not influenced by trends.

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Shop nameWhim Gazzete
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Offering a relaxed layered style


Don't worry, take care of femininity. A new spring and summer model has been released from <Plage (Plage)>, which proposes relaxing daily wear for adults with such cores. Based on the beige that we are good at this season, the exquisite color contrast that blends trends of blue and yellow are added to the everyday wardrobe. Since last year, sheer items have been enriched, and the same fabric has been adopted not only for tops but also for dresses and bottoms. Combining the color scheme and the material, we propose an adult layered style that is higher than that.

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Shop namePlage
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The comfort of releasing the mind and body


ROPÉ (Rope) was born in 1968 and rebranded with a new director. In this memorable season, under the theme of "Time to sail out", we will propose a flapping silhouette and styling that will be filled with the "wind" that symbolizes the new label while inheriting the history of the past. The sea fields of cobalt blue continue forever, and where does the ship travel? A gentle line drawn by soft material, light and shadow peeking through the delicate lace gaps. The comfort of the material that touches the skin unleashes the mind and body, and the wardrobe can be worn with a new mood as you go.

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Shop nameROPÉ
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Focus on Playful Denim & Chino


"ADAM ET ROPÉ (Adam Et Rope)" selects only what you really need to use repeatedly and delivers sophisticated comfort every day. In 2024, S/S focuses on Chino, which represents denim and casual, essential for spring, and has a lineup of playful designs that include fringes and other finely playful designs. By making full use of subtraction and addition, and sometimes using unexpected formulas to enjoy a new balance, we propose a daily styling that does not lead to the basic side. You can feel the new values unique to Adam Et Rope.

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Shop nameADAM ET ROPÉ
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