ART&CULTURE / 2024.11.12

EVENT REPORT | DOMMUNE × SHINSAIBASHI PARCO SPECIAL PROGRAM 2024 Playback the talk talked about in "55 years of advertisement of Eiko Ishioka and PARCO"! (4/4)

EVENT REPORT | DOMMUNE × SHINSAIBASHI PARCO SPECIAL PROGRAM 2024 Playback the talk talked about in "55 years of advertisement of Eiko Ishioka and PARCO"!

DOMMUNE × SHINSAIBASHI PARCO SPECIAL PROGRAM 2024, which was held at 2DAYS on October 10 and 11, as one of the highlights of the Shinsaibashi PARCO 4th anniversary event.

The first day was "55 years of advertising by Eiko Ishioka and PARCO", and the second day was "Music History of Hearing Media/Music History of Physical Media", which attracted a lot of audiences to listen.

In this Features, it is closely related to the pattern on the first day!

It was a very valuable time to talk about Eiko Ishioka, who helped many PARCO advertisements and most of them were handed down as immortal masterpieces!

  • Edit & Text
     Akihiro Maede
  • Photo
     Hiroto Yamamoto

During the talk, ELLI ARAKAWA, the daughter of MAXINE, who is active as a model and has gained global reputation as a techno DJ, also appeared. In addition to the episodes that triggered the model debut, memories of traveling with Ishioka and stories that were taught about art, as well as the development of deep digging a human called Eiko Ishioka from a new side .

In addition, the advertisement in 1977, which is still handed down as a masterpiece, filmed local women around India, Sudan, and Ethiopia, but in India, I heard the backside of the production that he negotiated with the men for three weeks to obtain approval for the shooting.

In the 1979 commercial, the shaku, which was stuck to 15 seconds so far, is 1 minute 30 seconds because there is a consideration that there may have been some change in mind. Eiko Ishioka's charm.

Finally, when asked about the existence of Eiko Ishioka, MAXINE spoke like this. "Eiko is a never stop. And I think I was fine because I did what I liked and what I liked. " "Never Stop," the second part was open to all the audience reaffirmed that the passion of her work is at the root of her work.

The third part of DOMMUNE × SHINSAIBASHI PARCO SPECIAL PROGRAM 2024 “55 Years of Advertising of Eiko Ishioka and PARCO” is the theme of “Dedicated to EIKO ISHIOKA” and enters DJ time by ELLI ARAKAWA. The floor was excited by her psychedelic and hypnotic style, and the set of loving Ishioka-san, and the party on this day was celebrating the finale.

 

"Eiko Ishioka and PARCO's 55 Years of Advertising" talked about for about 4 hours. The "Eiko Ishioka I Design" exhibition, which was also mentioned at the beginning of the talk, will be held at the Hyogo Prefectural Museum of Art until December 1st, and there is also a PARCO corner, so be sure to visit her and see her unfading works!