FASHION / 2025.02.18

Hello New Season -2025 SS-(2/4)

Hello New Season -2025 SS-

Happy new season coming.

"Hello New Season -2025 SS-" introduces the new spring and summer season at the Shinsaibashi PARCO shop.

 

 

<New collection with changes to everyday wear>

 

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Since the Tokyo Collection, which participated for the first time in 1994, UNDERCOVER (undercover) has been loved around the world as a leader in the fashion scene in Tokyo. Men's is a collection that pursues ease of wearing and lightness with a spice of "fictional people". In addition to focusing on a neutral image that incorporates elements of women, one of the themes is "drawing everyday wear" that the designer himself imagines. On the other hand, women's is a collection that incorporates a fetish design into everyday wear and twists. By tying a boxy design, the silhouette is tailored to each individual's body shape, and we have designed a wear that can change casual elegantly.

 

 

 

 

 

<Develop new fabric inspired by terrain and environment>

 

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STONE ISLAND (Stone Island) leads the world in product design and wear innovation. This season we will create a journey that begins in the city and leads to the landscape of the salt lake. Clothing made of seasnal camouflage sublimated into a pattern reminiscent of the salt lake, a three-layer fabric with thin cotton satin bonded with membranes, and ultra-light cotton moslin reminiscent of desert stones with polyurethane film. Based on the inspiration from the terrain and environment, many new fabrics were developed this spring and summer. By focusing on functionality and modularization, a multifaceted wardrobe unique to the brand has been created.

 

 

 

 

 

<Design with depth of light and shadow side by side>

 

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In the spring and summer of this season, we released a collection under the theme of "RADIANCE" <FACETASM>. Like the word meaning "light emitting" or "radiance", it is based on vivid color palettes as if you were touching sunlight or flashes. At the same time, it also expresses the shadows that appear inevitably when exposed to light. By building a three-dimensional silhouette, the wearer moves and creates a shadow. Contradictory essences are mixed in one, bringing out unprecedented depth in a casual appearance. In addition, from the relationship with <convenience wear>, which is known to be supervised by designer Hirori Ochiai, we also have a lineup of collaborations with Imabari Towels, which is proud of Japan.

 

 

 

 

 

<Innovative eyewear that breathes in the spirit of Bauhaus>

 

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The first photo: MYKITA ALYA ¥84,370
The second photo: Kelsey in MYKITA ¥80,080

 

<MYKITA> has been developing modern eyewear since its establishment in 2005, based on the spirit of Bauhaus, which has been handed down in his home country and Germany. Not only the design, but also the comfortable item has arrived. "ALYA" has a rounded polygonal lens shape with a soft look. "KELSEY" is a cat eye frame that gives a delicate impression, creating an exquisite balance with a soft lens shape. Innovative items that are unraveled from the brand's concept of "fusion of beauty and technology" to reflect everyday style in a stylish manner.

 

 

 

 

 

<Doris, a signboard brand, is a masterpiece lineup>

 

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"LAND OF TOMORROW (Land of Tomorrow)" is a select shop with the theme of "wearing", which is the origin of fashion. By offering high-end brands not only from Europe but also from the United States and Japan, you can experience the cutting edge of the fashion scene. Among them, the signboard brand <DRIES VAN NOTEN> is delivered with a full lineup. As for mens, this is the last collection created by Doris, and all models are all high-quality designs that can be said to be a culmination. In addition, events such as pop-ups and order fairs that are held regularly are also attracting attention.

 

 

 

 

 

 

<Sick and Modern Harmony in High Dimension>

 

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Kate Spade New York (Kate Spade New York) It is a lifestyle brand centered on handbags that proposes products that add color to everyday life with a colorful, bold and positive approach. Chain shoulder bags have appeared from "Deco Collection", which has high-quality items, as well as shoulder bags and wallets that accentuate the dot pattern in everyday coordination. The new 2025 PreSpring model also blends sophisticated chic design and modern elements. By picking it up and using it, it enhances casual everyday feeling.