FASHION / 2025.02.18

Hello New Season -2025 SS-(2/4)

Hello New Season -2025 SS-

The arrival of a new season is exciting.

 

 

<New collection with changes in everyday clothes>

 

undercover1

 

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Since the Tokyo Collection, which participated for the first time in 1994, UNDERCOVER has been loved all over the world as a leader in the fashion scene in Tokyo. Men's is a collection that pursues ease of wearing and lightness with the spice of "fictitious ethnicity". In addition to focusing on a neutral image that incorporates women's elements, one of the themes is "drawing everyday wear" that the designer himself imagines. On the other hand, women's collection is twisted by incorporating a fetish design into everyday wear. By tying a voxy design, the silhouette is tailored to each body shape, and we designed a wear that can change casual elegantly.

 

 

 

 

 

<Developing new fabric inspired by topography and environment>

 

stoneisland1

 

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<STONE ISLAND> is a world leader in product design and wear innovation. This season, we will create a journey that starts from the city and continues to the landscape of Lake Shio. Clothes made of seeds camouflage sublimated into a pattern reminiscent of a salt lake, a three-layer fabric with thin cotton satin and membrane bonded with membranes, and ultra-lightweight cotton moslin reminiscent of desert stones with polyurethane film. Based on the inspiration from the terrain and the environment, many new fabrics were developed this spring and summer. By placing emphasis on functionality and modularization, a multifaceted wardrobe unique to the brand has been created.

 

 

 

 

 

<The design with depth that light and shadow are adjacent to each other>

 

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In the spring and summer of this season, the collection was presented with the theme of "RADIANCE" <FACETASM>. Like a word that means "lighting" or "radiance", it is based on bright color palettes as if you were exposed to sunlight or flashes. At the same time, it also expresses shadows that inevitably face when exposed to light. By building a three-dimensional silhouette, the wearer moves to create a shadow. Contradictory essences were mixed together, bringing out unprecedented depth into a casual appearance. In addition, in connection with <Convenienceware>, which is known for supervised by designer Hirori Ochiai, Japan has a lineup of collaborations with Imabari towels, which Japan is proud of the world.

 

 

 

 

 

<Innovative eyewear that breathes the spirit of Bauhaus>

 

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The first photo: MYKITA's ALYA ¥84,370
Photo 2: KELSEY ¥80,080 in MYKITA

 

MYKITA has been developing modern eyewear since its establishment in 2005, based on the spirit of Bauhaus, which has been handed down in Germany and its home country. Not only the design, but also the comfortable item arrived. "ALYA" has a rounded polygonal lens shape with rounded corners to create a soft look. "KELSEY" is a cat eye frame that gives a delicate impression, creating an exquisite balance with a soft lens shape. Both are innovative items that are unraveled from the brand's concept of “fusion of beauty and technology,” and reflect the style of everyday wear in a stylish way.

 

 

 

 

 

<Signing brand Doris is a masterpiece lineup>

 

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landogtomorrow

 

LAND OF TOMORROW (Land of Tomorrow) is a select shop where clothes enthusiasts go through with the theme of "disguise" which is the starting point of fashion. By offering high-end brands not only from Western Europe but also from the United States and Japan, you can experience the cutting edge of the fashion scene. Above all, the signboard brand <DRIES VAN NOTEN> is delivered in a fulfilling lineup. For men's, this is the last collection by Doris, and all models are all high-quality designs that can be said to be the culmination. In addition, events such as regular pop-ups and order fairs are also attracting attention.

 

 

 

 

 

 

<High-dimensional harmony between chic and modern>

 

stoneisland1

 

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<kate spade new york (Kate Spade New York)> It is a lifestyle brand centered on handbags that proposes products that add color to everyday life with a colorful, bold and positive approach. Chain Shoulder Bags appeared from Deco Collection, which offers high-class items, as well as shoulder bags and wallets with dot patterns that accentuate everyday coordination. 2025 PreSpring's new model also blends sophisticated chic designs and modern elements. By picking up and using it, it enhances casual everyday mood.