FASHION / 2025.02.18

Hello New Season -2025 SS-(3/4)

Hello New Season -2025 SS-

The arrival of a new season is exciting.

 

 

<Excellent functional beauty and preppy style modernly>

 

woolrich1

 

woolrich2

 

<WOOLRICH (Ulrich)> In the latest collection, nature is the leading role again, recognizing its role as a source of constant inspiration. Inspired by the world of fishing and hiking, style codes seamlessly blend with more classic and engaging look to create a casual yet sophisticated wardrobe. In addition, dynamic prints with warm and vivid colors are applied to add an energetic feeling while proposing a relaxed style. The spring and summer items will start in 2025 to launch a preppy incorporating new contemporary aesthetics and travel through the rich tradition of the brand.

 

 

 

 

 

<Evolution to continue to be TANKER>

 

porter

 

porter2

 

<PORTER> is known as Japan's world-class bag brand <PORTER>. The TANKER series was born in 1983 as a synonymous with its TANKER series. What should we do to keep TANKER being TANKER in the future? The answer you gave is "ALL NEW TANKER". The newly reborn TANKER uses 100% plant-derived nylon. A variety of bags incorporating sustainable materials that have been successfully mass-produced for the first time in the world, are arranged in the store with the motif of the base camp POST EXCHANGE.

 

 

 

 

 

<Free select without being bound by fixed concepts>

 

ayin1

 

ayin2

The first photo: JERSEY CREWNECK T-SHIRT of ESSENTIALS ¥13,200
Photo 2: VETEMENTS SOUTHPARK OVERSIZED T-SHIRT ¥130,900
3rd photo: ESSENTIALS <men's> FLEECE CROPPED HOODIE ¥27,500
4th photo: VETEMENTS <women's> BACKSTREETBOYS FITTED HOURGLASS T-SHIRT ¥82,500

 

 

Only highly sensitive brands such as <VETEMENTS>, <Rick Owens (Rick Owens)>, <SAINT Mxxxxxx (St. Michael)> are lined up in the rugged space with an industrial atmosphere. There are various genres such as high street mode vintage as well as origin, and we propose styling with infinite possibilities through selects that are not bound by fixed concepts. While touching the world's most advanced fashion, the base is a real close that fits everyday. Combined with special orders released every season, you can enjoy the world view unique to "AYIN" even though it is daily.

 

 

 

 

 

<Abundance of lineup to snuggle up to everyday life>

 

vasic1

 

vasic2

 

The New York-born handbag brand <VASIC> develops a collection that fits all women's daily lives. In the spring and summer season of 2025, we released the new colors of the Bond series, the icon bag, as well as the new "Cargo Mini" and "Kill Mini" Boston bags recommended for work scenes. In addition, the lineup includes a wide variety of products, such as a series made of raffia-style materials that match the coordination of spring and summer. A variety of bags that blend into TPOs will update the user's lifestyle.

 

 

 

 

 

<Proposal of a basic yet deep spring/summer style>

 

plage1"

 

plage2

 

Don't worry, cherish your feminineness, and enjoy fashion. <Plage> provides relaxing everyday clothes for adult women with such cores. While continuing to develop basic items like usual plage, we propose fresh styling that incorporates playful details in addition to patterns such as stripes and laces. In coloring, we pay attention to brown as in last season, and the warm color scheme and light materials like spring and summer are fused. Its unique contrast adds depth to the new season's outfit, and makes women's coordination more mature. Of course, this item can be worn roughly without having to choose a scene. The new plage's new work will color your spring and summer outfits.