COSME / COSME Special Page / 2021.04.28

I'm going with a streak cosmetic rubber Hanari! 7 cosmetics shops, try this! [Part 2] （4/4）

I'm worried about makeup in spring and summer, and I have to start anti-ultraviolet measures.……At that time. So, in order to purchase the latest beauty information, I visited 7 cosmetics shops at Shinsaibashi PARCO! This time, Mr. Karin, a beauty department member of a foreign cosmetics manufacturer, went around with me. For six years of career, he is actually a manager called a store manager, and he likes great cosmetics. I've tried everything from seasonal makeup items to hot skin care, with Karin, a cosmetic rubber who checks various cosmetics even in my private life!

Photo

Yasuhisa Taniwaki

Text & Edit

Semeko Konrinzai

Model

Karin

Creative Direction

caruta creative

On the third floor, BAUM is a skin & mind brand that focuses on the "bounty of trees" as BAUM means. Under the theme of "coexistence with trees," we value sustainable manufacturing.

A board that describes the brand concept. Trees are also used abundantly in the interior, creating a calm and comfortable space.

In addition to the contents, the first thing that catches your eye is the package. The material of this package, made of real wood, is the scrap material produced during the furniture manufacturing process. The interior of the store is original made of crispy furniture, and this collaboration has made it possible to reuse scraps. The circular counter is designed with the image of an annual ring. It's an impressive motif that embodies the concept of BAUM.

The package won the Good Design Award in 2020. It can be used continuously by refilling the contents. An eco-bag instead of a shopper and an annual ring are printed.

One of the most popular products at the Shinsaibashi PARCO store is handwash. You will be healed by fresh after washing and above all, comfortable scent. With the scent of "Woodland Winds", the scent of "Woodland Winds" is made based on Cedar Wood and hinoki and bergamot, but it is Shiga-like and clean. Every time you wash your hands, your heart will be washed and you will feel refreshed.

Mr. Karin listens to the explanation of the shop at the counter inspired by the annual ring. Aromatic Handwash 300mL 3,300 yen (tax included)

It is also attractive that you have a collection of fragrance items for mind care. Above all, room spray is perfect for refreshing air in the room. You can choose from three fragrances inspired by trees. Now that it is difficult to go out and travel, the pleasant scent that makes you want to take a deep breath will heal.

For every basic item, the base fragrance is Woodland Winds. In addition, you can choose from three kinds of fragrances, forest emblem and symphony of tree.

"I was worried about the package because it was cute!" said Karin, "It's amazing that what I want to convey as a brand, including materials and displays, is exactly what I want to convey as a brand." "I'm convinced that I won the Good Design Award. I became a fan, "he said.

Be aware of sustainability not only in products but also in the manufacturing process. It's an item that you'll want to use for a long time.

We asked Karin about his impressions of visiting all seven stores.

"It was really fun to try so much of my favorite cosmetics! There were some shops I had never been to, so I was able to touch the products, listen to the stories, and study. I think the shop is a very fulfilling lineup that is different from department stores. A space where both those who like makeup and those who value skin care can enjoy. And even if you like serious cosmetics like me, I will definitely be satisfied!"

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