FOOD / 2021.11.15

There is a lot of fun! The secret story of the birth of the event, asking Tatsuya Mishima, the creator of the Curry Strategy. (1/2)

There is a lot of fun! The secret story of the birth of the event, asking Tatsuya Mishima, the creator of the Curry Strategy.

The curry Daisakusen, the first food event in Shinsaibashi Neon Shokudogai, started with the release of declaration of a state of emergency. In addition to serving seven collaboration curry from November 5th to 18th, a curry eating stamp rally with 21 stores in Shinsaibashi PARCO will be held, and prizes will be presented on a first-come, first-served basis! This time, we invited Tatsuya Mishima, a gimmick of such an event and a curry researcher, to visit the back of the event's launch.

——This time, it's just a very luxurious collaboration curry, and I'm honestly surprised. What did you do at Shinsaibashi PARCO in the first place?

I was told by Shinsaibashi PARCO, "Please produce a curry event!" So, when I was thinking about what kind of event could be held, I connected with Mr. Furuya of [TANK]. You said, "Please use our space and do it at all." If I couldn't use this place, I thought it would be possible to have a good event, so I took it. I wonder if I actually started moving about a year ago.

——I see. Speaking of Mr. Mishima, "The habit is curry." What is the concept of this "Curry Daisakusen"?

First of all, I wanted to book a spice curry shop that smells like a minami. If you do it in a location called Shinsaibashi PARCO, that's important. After that, I'm going to have a collaboration curry. I want a special feeling that can only be eaten at this event.

——It's true that collaboration curry is true. I really understand the feeling that I am attracted to such a rare feeling.

After that, I also emphasized setting up shops that did not appear at the event recently. If you like spice curry, if you have a spice curry event, you will definitely visit it. I want those people to think, "I'm glad I haven't eaten for a while." After that, you focused on creating an environment where you can serve the quality or more that is comparable to eating at the store.

——And he said……?

It's not limited to spice curry, but food events are 500 yen per cup, and it tends to be based on serving on a paper plate. But I think it's going to be a lot lower than the original quality. If you do it anyway, you should have a serious guy. That's why I was able to give the decision to the store owner, such as price setting, number of meals, how to serve, and so on.

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——Well, it's a nice, luxurious container.

But this was really what Parco was able to do with tolerance. If it's a normal event, it's a bad idea to decide the number of meals and the price to some extent. That's more profitable. But he said, "Please do Mr. Mishima and the shoppers want to do it!" Thanks to that, we were able to hold the event in such a squirt form. For tableware, Mr. Furuya of [TANK] said, "You can use our dishwasher." I'm really grateful to those who have helped me.