SDGs Cruise at Shinsaibashi PARCO with Kabe Poster (March 3)

The last time I visited was THE NORTH FACE UNLIMITED. Mr. Hamada, who frequently climbed in the youth hostel club during his college days, is also a favorite outdoor brand, but he is engaged in various cutting-edge activities to protect the environment.

One of them is the GreenCycle initiative. A project to collect used clothes that are no longer worn by any manufacturer or brand, regardless of their quality or condition.

The staff said, "Anything except underwear and shoes is okay. We will further commercialize recycled materials as new materials. We will give you a coupon of 500 yen to customers who bring them in."

Tech Lounge Cardigan recommended that the staff recommend to Mr. Hamada, who is familiar with the outdoors on a daily basis, "This is our best-selling item." We use recycled materials that are quick-drying and resistant to wrinkles, made with the image of a microfiber towel.

Mr. Hamada, who wore it softly, said, "It's not like 'THE NORTH FACE'. It's more dressy than sporty."

The back side is a print made of coffee beans and has a deodorizing function, and the staff sack of the attached mesh can be used as a laundry net, so it can be used for everyday use and traveling. "It's cute," said Mr. Hamada, too.

From the Spring/Summer 2023 items, new attempts have been made to protect the environment. This means that a number of tags that have been attached to the product so far are compiled into one sheet, and a detailed product description is displayed on the smartphone screen when reading with the QR code written there. This is a way to reduce the waste of paper.

"THE NORTH FACE" is practicing a number of earth-friendly programs with the thought that environmental protection is indispensable to enjoy camping and outdoor sports. Mr. Kabe poster was impressed by the thoroughness of the staff that "the staff is prohibited from purchasing PET bottles", and thought about environmental protection again.