FASHION / FOOD / 2023.06.15
PARCO CRUISE
Yukiter Yamashita × KIOC’ POP UP/MACAPRESSO/mimi33| In search of fashion & sweets that connect with memories (3/3)
Yukiteru Yamashita, one of the most popular young actors now. In May, he teamed up with PARCO to produce the apparel brand “KIOC”. To celebrate the launch, a pop-up event was held at Shinsaibashi PARCO, Osaka, where sweet memories and bittersweet memories intersect. A shop cruise on “MACAPRESSO” where you can enjoy the brand’s POP UP and Korean “fatty macaron” in Japan, and “mimi33” which offers a wide selection of more than 3,000 varieties.
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PhotoSachiko Saito
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Hair&MakeMegumi Yoshii
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TextHisako Yamazaki
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EditRIDE inc.

Accessory brand that meets the needs of the times
With about 3,000 kinds of earrings and earrings, mimi33 is an accessory brand that allows you to dress up your ears with sophisticated design. MR.mimi33, the brand's first unsex line, was launched two years ago, with genderless earrings, earrings, and earcuffs that can be enjoyed both casual and formally by men. It is also recommended to give gifts from women to men and share them with couples. In consideration of metal allergy, we adopt nickel-free, hypoallergenic materials and designs.…Both propose accessories for the ears that can be enjoyed on a daily basis without compromising.



Simple and modern space designed
The item that Mr. Yamashita was interested in at the shop is a gold earcuff accented with natural stones. Eliminates the trouble of replacing it with a try-on stick and matching it with a mirror when trying on the piercing, and just apply a pure white mount with an accessory that integrates the try-on stick and the tag on the ear, so you can try on. Everything in the store, such as the width, inclination, and rows of the display rails, is snuggled up to the visitor's point of view and calculated. Find your favorites that are perfect for you in a simple and comfortable space.




Silver accessories that resonate with summer
"I want to enjoy accessories these days, probably because the summer is getting hot and exposed is approaching. I'm definitely Silver. When I returned to Osaka a short time ago, a used clothes shop that I often go to collaborate with a silver accessory shop. So, I got a silver earring with moderate volume. I think it's cool to match the T-shirt style! Silver is shaved, scratched, and the color becomes black as you use it. A familiar clerk told me, "Ah, that's the case, the taste, and that's the case!" When you do your best, you want to give yourself a reward.”
Coordinated with the KIOC’ flower parka and the memory box T-shirt that he produced is a solid metal choker with a beautiful simple form. Highly safe "stainless steel IP" with IP (ion plating) coating is adopted for stainless steel materials, so even those with metal allergies can enjoy it with peace of mind.
The silver and titanium layered earcuff that Mr. Yamashita wears is a silever925 x titanium material "MR.406" from the "MR.mimi33" line. By using silver 925, nickel-free hypoallergenicity is realized. In addition, while being strong enough to be used in space development and aircraft, titanium has a natural feeling that is gentle on the human body, such as being used in medical care. The new set collection of earrings and earcuffs, which can be shared and used for Unisex, is one of the most popular items in "MR.mimi33".


Two things that make Yukiteru Yamashita shine brightly.
What did Mr. Yamashita learn after filming a topical work and drama "Become Your Flower" that became a social phenomenon? “You can both dance and play together. Originally, I was dancing all the time, and when I was going to play in earnest, I said, 'I can't dance anymore.…"I thought on myself. But through the shooting of "Kimihana", I was convinced that it was tough but I could do it. Dance is a weapon for me, so I’ll definitely go on!” I swear to it. I think that was a great lesson. Dance and play use the same energy, and it doesn't change much for me. The difference between speaking and not speaking. Dance is expressed with expressions and bodies without talking, and musicality is also added to it. Play is dialogue with people. That's the difference. I've been dancing, so I've always loved music. When I do this kind of work, I often think that my life is irregular and "I'm a little tired", but I'm helped by music. If you're tired, listen to a relaxing song or say, "Let's feel better!" In other words, you're playing an ugly song. When I listen to my favorite song, I feel like I am really supported by music and I feel alive. If you were to make a playlist for today.…In the morning, Khalid's "American Teen" begins with the sound of an alarm clock called Pipipip. In the afternoon we will pick up ENHYPEN's new song "Bite Me". The night is RIP SLYME's Tropical Night, which is popular on TikTok.



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Shop namemimi33
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Stores handlingShinsaibashi PARCO 4F, Ikebukuro PARCO Main Building 2F, Shibuya PARCO 4F, Fukuoka PARCO Main Building 2F
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Official website
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Official SNS
Mr. Yuki Yamashita Signed Cheki Present
From June 15 (Thursday) to June 28 (Wednesday), 2023, a gift campaign will be held at Shinsaibashi PARCO Official SNS.
Please apply for the gift by the following method.
①Follow the official Instagram account (@parco_shinsaibashi_official)
②Please comment on the post that was signed by Yukiaki Yamashita of the official Instagram uploaded on June 15th.
A total of 4 people will be presented by lottery from among those who participated.
We will contact you by DM, so please follow Shinsaibashi PARCO official Instagram.
※If your account is not set up, or if you do not follow up, you will not be eligible for the lottery.
※You can apply only once per person.
※Those who have already followed will also participate in the lottery by commenting on the target post.
※The right to win shall be the owner of the winner, and transfer to a third party (whether paid or free) and cashing will be prohibited.
※Please open DM and follow Shinsaibashi PARCO official Instagram after the application period.
Announcement of Winning
After strict selection, in early July 2023, only winners will be contacted via Instagram direct message, and prizes will be sent to the winners. In addition, prizes are scheduled to be shipped in mid-July 2023. Please note that it may vary slightly depending on the circumstances.
※Prizes are sent only to Japan. We may not be able to send it due to unknown address or relocation location of the customer.
※If you do not respond to the direct message within the deadline, or if you do not provide information such as address after winning notification, the winning will be invalidated.
※The personal information provided by the winner will be used only to inform the winners of this campaign and to send prizes.
※We do not accept any inquiries regarding the reasons for the election.
※Acts that interfere with the operation of social media, acts that violate the purpose, and acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Meta Instagram.
※Please note that this campaign is subject to change or cancellation without notice.

Yukiteru Yamashita
Born in Osaka Prefecture on November 7, 2001. In 2020, he became the finalist of the 33rd "Junon Super Boy Contest" and went to the entertainment world. Then he started acting as an actor. In 2022, he performed for the regular first time in a series of drama series "Kimi no Hana no Niru" (TBS series). After working for a limited time as a Boys group "8LOOM" formed in the play, a break suddenly. He has also won numerous dance contests.
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