EVENT REPORT ｜ DOMMUNE × SHINSAIBASHI PARCO SPECIAL PROGRAM 2024 "55 Years of Advertising in Eiko Ishioka and PARCO" Playback! （2/4）

In a 1971 advertisement with the catchphrase "Be Natural. Go Nature." Kusakari said, "This is also a combination of illustrations and photographs, but it's usually an illustration of naked figure, but it's reversed. I think it is a manifestation of the strong will of Ishioka, illustrator Harumi Yamaguchi, and copywriter Kazuko Koike. Parco was also tajitaji, right? But I really like this advertisement,” said the story behind the scenes at the time was impressive.

The thoughts and work considerations for each of the three parties are flying around, and the deep talk is exactly what DOMMUNE is. Many of the audiences gathered at the venue are engaged in design-related work, and they are increasingly drawn into the works and talks reflected in the vision.

In one act that reflected Ishioka's words, "The landing must be passionate," he said, "From the 60s to the 70s of passion were the era of shirake. In such a cold era, it is very profound that the word “enthusiast” was released,” says Ukawa.

It was a moment where I could feel the strength of the words again, as well as stories incorporating the background and events of the times.

"Mr. Ishioka is a person who was passionate about advertising and solving problems. “I didn’t do what I like as art, and nobody was so desperate to solve the client’s problems,” Kawajiri said. When I was editing Ishioka's biography, he told me that he felt that strong belief again.

After that, while looking at various works, it was very interesting to talk about the intersection of the three perspectives, such as cutting into the interior and production process of Mr. Ishioka, who has sent out the work as a design rather than fine art, and considering that PARCO has been advertising that captures depopulation as Ishioka-san.