COSME / COSME Special Page / 2021.04.28

I will go with the hardcore cosmetic rubber Hanashi! 7 cosmetics shops, try this! [Part 2] （4/4）

I'm worried about spring/summer makeup, and I need to start anti-UV radiation.……At that time. So, I went to Shinsaibashi PARCO's 7 cosmetics shops to purchase the latest beauty information! This time, Mr. Hanashi, a beauty clerk at a foreign cosmetics manufacturer, went around with me. 6 years in my career, I'm actually a manager, and I like a lot of cosmetics. I've tried everything from seasonal makeup items to topical skin care with Hanashi, a cosmetic rubber who checks various cosmetics even in private!

Photo

Yasuhisa Taniwaki

Text & Edit

Semeko Konrinzai

Model

Karin

Creative Direction

caruta creative

BAUM, located on the third floor, is a skin & mind brand that focuses on the “bounty of trees” as BAUM means. Under the theme of "Coexistence with Trees," we value sustainable manufacturing.

A board with a brand concept. There are plenty of trees in the interior, making it a calm and comfortable space.

In addition to the contents, the package that catches your eye first. The material of this package, made of real wood, is the scrap material that comes out in the process of furniture manufacturing. The interior of the store is original made of Kalimoku furniture, and this collaboration made it possible to reuse scraps. The round counter is designed to resemble an annual ring. An impressive motif that embodies the concept of BAUM.

The package received the Good Design Award in 2020. If you refill the contents, you can continue to use it. Printed eco-bags and annual rings.

The popular product of the Shinsaibashi PARCO store is handwash. You will be healed by fresh after washing and above all, pleasant fragrance. With the scent of "Woodland Winds", it is made of Cedar wood based with Hinoki and bergamot, but it is a clean scent like Shiga. Every time you wash your hands, your heart will be washed and you will feel refreshed.

Mr. Hanashi listens to the explanation of the shop at the counter inspired by the annual ring. Aromatic Hand Wash 300mL 3,300 yen (tax included)

As a mind care, it is also attractive to have fragrance items. Above all, room spray is perfect for refreshing air in your room. You can choose from 3 fragrances inspired by trees. Now that it is difficult to go out and travel, the pleasant scent that makes you want to take a deep breath will heal.

For every basic item, the base scent is Woodland Winds. In addition, you can choose from three kinds of fragrances: Forest Embleis and Symphony of Tree.

"The packaging was cute and I was worried!" said Karin, "It's amazing that what I want to convey as a brand, including materials and displays, has become a form," said Karin. "I'm convinced that I won the Good Design Award. I became a fan,” he said.

We are conscious of sustainability not only in products but also in the manufacturing process. It's an item that you'll want to use for a long time.

I asked Mr. Karin about his impressions of visiting all seven stores.

“It was really fun to try so many of my favorite cosmetics! There were shops that I had never been to, so I touched the products, listened to the stories, and learned. The store is different from the department store, and I think it is a very fulfilling lineup. Both those who like makeup and those who focus on skin care can enjoy this space. Even if you really like me, you will be happy!”

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