1. Home
  2. Special Feature
  3. What is the pop-up store "SUMMIT QUALITY" by "I & I STORE" in Shibuya, Tokyo?

FASHION / 2021.07.22

What is the pop-up store "SUMMIT QUALITY" by "I & I STORE" in Shibuya, Tokyo? (4/5)

What is the pop-up store "SUMMIT QUALITY" by "I & I STORE" in Shibuya, Tokyo?

"I & I STORE" is a second-hand clothing store in Shibuya, Tokyo, packed with items that feel skating culture centered on used American and European clothes. The store’s pop-up “SUMMIT QUALITY” was held from July 10 to 19 at the event space on the basement floor of Shinsaibashi PARCO from July 10 to 19. In addition to "I & I STORE", we also participated in 3 shops + 1 brand, including "DAILY DOSE quality stuff" from Osaka and Horie, Osaka, "ECHOES" from Zushi, Kanagawa Prefecture, and "Tento", which develops handmade knit hats. Fixtures such as lights and chairs that color the space will be selected by the antique shop "CopyArt Collective", which is scheduled to open in Amerikamura, Osaka in August this year, creating a space where you can enjoy accessories and furniture as well as clothes. The lineup carefully selected according to the image of Shinsaibashi PARCO was very interesting, and the event ended with great success.

 

This time, we interviewed the staff of three shops + one brand who opened the store together, led by Teru Tanami, the signboard staff of "I & I STORE", who also works as models and DJs. He shared his thoughts on the present and events of Osaka seen from the young fashion icons of Tokyo. Please pay attention to the fashion that reflects each style!

  • Photo
    Kyohei Nishino
  • Text & Edit
    Yuka Muguruma
  • Model
    Hikaru Tanami,Hidemi Yanahara,Mao Komiya,Ayaka Fukai
  • Creative Direction
    caruta creative

 

 

 

"I never thought that I could pop up in just a year after starting," says Fukai. The bright orange pants go well with her charming look.
"I left a major select shop last March, but I couldn't go out because of COVID-19, so I started knitting as a hobby. It's more fun than I thought I was knitting with carelessness, and now I'm developing it while collaborating with various shops around pop-ups. By incorporating it into everyday clothes, such as high-brand and men's-like fashion, we hope it will become an item that enhances the identity of the person,” says designer Ayaka Fukai.