FOOD / 2021.11.15

There is a lot of excitement! A secret story of the birth of the event, listening to Tatsuya Mishima, the creator of the "Curry Great Operation". （1/2）

In line with the release of declaration of a state of emergency, the first food event "Curry Daisakusen" started "Shinsaibashi Neon Shokudo Street". In addition to serving 7 collaboration curry between November 5th and 18th, 21 stores in the Shinsaibashi PARCO store will participate in curry eating and walking stamp rally, and prizes will be presented on a first-come, first-served basis! This time, we invited Tatsuya Mishima, a curry researcher and creator of such an event, to ask about the back row of the event.

——This time, it's just a very luxurious collaboration curry, so I'm honestly busy. What did you do in the first place at Shinsaibashi PARCO?

I received a call from Shinsaibashi PARCO saying, "Please produce curry event!" So, when I'm thinking about what kind of event we can do, I connected with Mr. Furuya of [TANK]. You said, "Please use our space and do it at all." If I could use this place, I thought that I would be able to have a good event, and I took it. Did you actually start moving about a year ago?

——I see. Speaking of Mishima-san, "It's curry." What is the concept of this "Curry Strategy"?

First of all, I thought I wanted to book a spice curry restaurant that smells minami-like. If you do it in a location called Shinsaibashi PARCO, that's important. After that, I'm going to have a collaboration curry. I want a special feeling that can only be eaten at this event.

——Collaborative curry may certainly be. I understand that I am attracted to such a rare feeling.

Also, it was important to have stores that have not appeared in the event recently. If you like spice curry, you will definitely go to the spice curry event. I want those people to think, "I'm glad I haven't eaten for a while." Also, we focused on preparing an environment where you can serve quality or more that is comparable to eating at the store.

——To say……？

It's not limited to spice curry, but food-related events are 500 yen per cup, and tend to be based on serving with a paper plate. But I think that's going to be a lot lower than the original quality. If you do, do you want to eat a serious one? That's why I was able to give the decision to price setting, number of meals, how to serve, etc. to the store owner.

——Oh, it's a good thing to do.

But this is really something that PARCO made from tolerance and tolerance. If it's an ordinary event, it's a matter of deciding the number of meals and the price to some extent. Because it's easier for you to pay. But he said, "Please do what Mr. Mishima and the shopper want to do!" Thanks to that, we were able to hold the event in such a crazy format. As for tableware, Mr. Furuya of [TANK] said, "Please use our dishwasher." Thank you to the people who really helped me.

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