STANDARD TALK 44
"The Graphic Designer Talks-Living, Family, New Brand" HinoteTM "-"
From November 18th (Mon) to December 1st (Sun), the cushions of the brand "HinoteTM" directed by graphic designer Keisuke Yamasoe will be exhibited and sold in front of Marufuku Coffee Shop on the 4th floor of Shinsaibashi Parco.
The product brand "HinoteTM" was launched in 2024 by graphic designer Keisuke Yamasou and his father and brother, an engineer of sewing machine embroidery.
Currently, Mr. Yama's wife is working as a project manager, and children are also planning to appear as models, and we are exploring how far we can expand around the "nucleus" of family. Based in Osaka and Kyotango, we plan to develop original designs in collaboration with accommodations and restaurants.
That's why a talk with a bookstore has continued recently, but this time it is a talk with Mr. Yamasoe. He was in charge of the store's logo when the Standard Bookstore reopened in Tennoji in 2020.
In this talk, we will talk about the future development and vision while introducing the work as a graphic designer using the opportunity to create the brand, design sketches, original drawings and processes, and images of the embroidery factory.
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STANDARD TALK 44
"The Graphic Designer Talks-Living, Family, New Brand" HinoteTM "-"
[Date and time] Nov. 22 (Fri) 18:30-20:00 * All seats are free.
[Venue] Parco Shinsaibashi 4F Marufuku Coffee Shop Good Old & New Edition
[Speaker] Keisuke Yamasoe, Kazuhiko Nakagawa (Standard Bookstore)
[Price] ¥1,650 (¥1,500 + tax) * 1drink & Marufuku Coffee Shop with souvenirs
[Reservation method] Please apply from the following URL.
https://online.parco.jp/shop/g/gP028915-00016/
＊The fee will be paid at Marufuku Coffee Shop on the day of the event.
＊You need to register as a member with PARCO Members to apply. Please log in or register as a member before applying.
＊The deadline will be closed as soon as the capacity is reached.
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[Profile]
Mr. Keisuke Yama
Born in Kyoto in 1985. Graduated from Kyoto University of Art and Design (currently Kyoto University of Art and Design). He joined the company as the first staff of UMA/design farm, and continues to this day. Major works include "UNIQLO EXHIBITION The Art and Science of LifeWear What Makes Life Better?" Exhibition Graphic Design (Paris, 2024), "Hanshin Department Store VI Design (Osaka, 2021)" "Rules? Shunichi Suga, Miyuki Tanaka, Yu Mizuno (Film Art Co., 2024) "" Taisei Paper Works> Product Design (2017-)" "Rules? Exhibition Graphic Design (Roppongi, 2021), "Hotel ANTEROOM Logo, Sign Design (Kyoto, 2011, Naha, 2021, Seoul, 2021), "peach aviation VI design (2020-)", "Onomichi U2 logo, autograph design (Onomichi 14)", "Monomichi Wine, 4". He is mainly involved in graphic design, sign design, editorial design, and product design. In August 2024, the company launched HinoteTM, a product brand with embroidery, a family business. He is the father of two children, working on toys with familiar materials and has received high praise.
Hinote™
