Michihiko Yanai: It was not a completely new entity from scratch, but I felt interesting and rewarding to "resurrection, return after a long absence." I was very excited to see what kind of building Shinsaibashi PARCO will be and how it will impact the city. Kosugi-kun and I have a style of working while interacting with LINE, but looking back at the history, the idea of "egg" was born in April of this year, on the day when we first consulted by PARCO.

 

Koichi Kosugi: Mr. Yanai had a direction called "Eggs Feeling Energy". I've always been talking about eggs that feel energy from the inside, not superficial. It was also said, "Become an egg artist!" (laughs). It was a few months that I made every egg.

 

Sennai: I expressed the state on the verge of hatching in a teaser advertisement, and compared it to the opening of this time that the existence born from it. It's a very sticky idea, but I thought that the ease of transmission and straightness without escape from the fact that it's sticky, suitable for the opening of Shinsaibashi PARCO. I asked Kosugi to think about a lot of eggs anyway. Eggs are not chickens, dinosaurs, crocodiles, lizard, and they laid out forms, colors, expression techniques, and all kinds of eggs.

 

Kosugi: In my exchange with Mr. Yanai, when I thought about what energy was, I came to the expression of gradation. Red and blue have blood meanings in the color of arteries and veins, and it is also a color that imagines two emotions with a swing of passion and calmness, so the expression of the gradation that combines the two colors makes Aiko Nic feel.

 

Sennai: On the way, Kosugi-kun embedded the word "heart" of Shinsaibashi in the gradation, and I thought that once the soul entered it, it became a unique egg. After all, I wanted to make it a three-dimensional expression that was filled with contents and could hear the fetal motion of life, but I thought it wasn't like PARCO if I just wanted to put a shadow on it. It's flat, but there's depth, or it's on paper or display, but you can feel the temperature……。 Kosugi-kun expressed a difficult image brilliantly.

――What kind of LINE interaction did you get close to completion?

 

Sennai: When I make graphic design in my head, there are words, there are concepts, and it sublimates into visuals, but in the case of Kosugi-kun, that is not cut out. Since the head, fingertips and Mac are directly connected, I feel that graphic design exists in parallel, such as "Japanese, English, Spanish, Chinese, and Kosugi visuals". Can't LINE stamp be clearly replaced by words? I think it's like a stamp. It's like that, so it's not very suitable to explain the work in words in such a place (laughs).

 

Kosugi: Mr. Yanai says so (laughs), but until now, I think it was smoother to design after specifying it in words. However, with regard to this project, considering the era of the COVID-19 pandemic and the work with Mr. Yanai, in my case, it was better for me to talk visually. Rather than bringing it to the completed form and having them see it, they send graphic design as a conversation, and what words will they return when they look at it. It may be angry, but Mr. Yanai will arrange it in a crever, so when you are worried, it looks like "Let's send it once!" (laughs). There was a feeling that if you send it, Mr. Yanai would be verbalized.

 

Sennai: It's really hard. You will see when the visual arrives on LINE from Kosugi-kun. But it's a shackle that I've been reading and sending sharp instructions within a few minutes from there. Even if I return the ball after an hour, Kosugi sends me a picture instead of words, so it doesn't become a rally. I think Parco exchanged in a very short time so that he thought, "Let's think more time." However, I think there is absolutely something that comes from that speed.

 

Kosugi: It was not such that all instructions were transmitted in detail, so I was trying to understand Yanai's feelings based on the gap between the conversation and the time axis when I recall it.

Sennai: Thankfully, Kosugi-kun will continue to return to these words at any time. There are some interesting expressions that are born from it by shifting a little, but Kosugi-kun never shifts and does not escape. I think it’s already rare.