Michihiko Yanai: It wasn't a completely new existence from scratch, but it was interesting and rewarding to "revive, return after a long absence." I was very excited about what kind of building Shinsaibashi PARCO, which will be revived as a new one, and how it will affect the city. Kosugi-kun and I have a style of working while interacting with LINE, but looking back at the history, the idea of "eggs" was born in April of this year, the first day Parco-san consulted.

 

Koichi Kosugi: Mr. Yanai had a direction called "Eggs that feel energy". What I've been saying all the time was an egg that feels energy from the inside, not superficial. I was told something like "Become an egg artist!" (laughs). It was a few months when I continued to make every egg.

 

Sennai: I expressed the state just before the eggs hatch in Tizer's advertisement, and compared the existence that comes from it to this opening. It's a very sticky idea, but I thought the ease of conveying and straightness without escape from the fact that it's a sticky idea is appropriate for the opening of Shinsaibashi PARCO. I had Kosugi think about various eggs anyway. I wondered what eggs are not chickens, dinosaurs, crocodiles, or lizard, and they laid down the form, color, expression techniques and all kinds of eggs.

 

Kosugi: In my interaction with Mr. Yanai, when I thought about what energy was, there was a place where I came to the expression of gradation. Red and blue have the meaning of blood in the colors of arteries and veins, and it is also a color that imagines two emotions with a swing of passion and calmness, so the expression of gradation that combines those two colors has made Aiko Nic feel energy.

 

Sennai: On the way, when Kosugi embed Shinsaibashi's word "heart" in a gradient, I thought that once the soul entered, it became a unique egg. After all, I wanted to create a three-dimensional expression that is packed with contents and can hear the fetal movement of life, but I thought it was not like PARCO if I just wanted to add shadows. It's flat, but it's deep, or it's on paper or display, but you can feel the temperature.……。 Kosugi-kun brilliantly expressed the difficult image.

――What kind of LINE interaction did you get close to completion?

 

Sennai: When graphic design is made on the head, there are words and concepts, and it sublimates visually, but in the case of Kosugi-kun, that is not cut off. Since the head and fingertips are directly connected to Mac, I feel that graphic design exists in parallel, such as "Japanese, English, Spanish, Chinese, and Kosugi visuals". Isn't LINE stamps clearly replaced by words? I think it's like a stamp. I feel like that, so it's not very suitable to explain the work in words in such a place (laughs).

 

Kosugi: Mr. Yanai says so (laughs), but until now, I think it was easier to design after defining it in words. However, with regard to this project, considering the sense of the times of the COVID-19 pandemic and the work with Mr. Yanai, in my case, it was better to talk visually. Rather than taking it to the completed form and seeing it, I would send a graphic design as a conversation, and look at it and return what words would be returned. It may be angry, but Mr. Yanai organizes it in a crever manner, so even if you are worried, it seems like "Let's send it once!" I felt that if I sent it, Mr. Yanai would be verbalized.

 

Sennai: It's quite difficult. If you receive a visual from Kosugi on LINE, you will see it. But it's a shack that I had imposed on me to read and send sharp instructions within a few minutes. Even if this returns the ball after an hour, Kosugi-kun is sending a picture instead of words, so it doesn't become a rally. I think Parco interacted in a very short time so that he thought, "Let's spend more time thinking." However, I think there is absolutely something that comes from that speed.

 

Kosugi: It wasn't in such a way that all the instructions were conveyed in detail, so I was trying to understand Mr. Yanai's emotions based on the gaps born during the conversation and when I recall, the time axis.

Sennai: Thankfully, Kosugi-kun will continue to return to these words at all times. There are some interesting expressions that come out of it by shifting a little, but Kosugi-kun never shifts and does not escape. I think it's a rare thing.