The POP UP of the new brand "KIOC" produced by Yuki Yamashita was held at Shinsaibashi PARCO from May 24th (Wednesday) to 28th (Sunday). "Osaka is a home for me. Shinsaibashi has been playing with his friends since he was a high school student, and I remember visiting Midosuji alone in the middle of the night and riding a bicycle. I'm very happy that the brand I produced will be sold in such a place. I really want to dream. I wanted to make clothes while following my memories and old memories, so I changed my brand name to "KIOC". With the desire to remain in the memory of those who have this product." Yamashita's teenage memories and memories intersect—a place where KIOC's POP UP was held at Shinsaibashi PARCO, not just coincidence, but it may have been the fate of his memory.

"There are cute accessories such as pens, stickers, and cups in the fashionable brand shop. Do you call such a change ball?…It's nice to have an unexpected lineup." As you say, KIOC's has a wealth of special accessories such as toothbrushes, plastic cups, stickers, key rings and combs, in addition to apparel items such as T-shirts, hoodies, caps, socks, sakosh and tote bags. "I'm doing this kind of work, so I always carry my toothbrush. There is also a mug, so I would be happy if you could use it with a toothbrush at home. I drew the animals that appeared on stickers and key rings. There is no particular name, and if you dare to call it…It's like a guy (laughs). To be honest, I don't know if it's an animal because I drew it on the spot. But maybe animals. Because there is a tail like an antenna (laughs)."

"I liked clothes and wanted to create an apparel brand someday, so I'm really happy when I talked to you! I've been very excited since the project started, because I was able to work with PARCO. Each time we had a meeting, the products were gradually completed.…"I was able to make a Thai T-shirt! Next time I will make a sticker, so please give me a photo. " It was so fun every time I met, and I was the most excited. I hope those who wear it will be happy."

In the collection, Yamashita's favorite is a T-shirt with a tie-dyed pattern. "A T-shirt that can be completed with just one piece in summer.…I thought I made a tie-dye T-shirt I'm wearing now. It's my best favorite." “Dream Until It's Your Reality” (Let's dream, until it becomes your reality) - The message on the back of a T-shirt synchronizes with Yamashita's way of life, who has fulfilled his dream again through the KIOC brand.

On the first day of KIOC' POP UP, many fans formed a long line before the opening. Mr. Yamashita handed the original candy to each person who purchased the item and interacted with the fans. For visitors, it must have been a sweet and beautiful memorable day. "I know my love of clothes, so when I announced the release of KIOC', 'Congratulations!' I received a lot of messages. Until a while ago, there were fewer opportunities to meet the fans directly. Today, I was able to talk with such a sense of distance, "This is it!" (laughs). I met in person, handed out candy, looked at my eyes, exchanged words, "Thank you."…It's not a catch ball, but something comes back raw. This live feeling is very good for me and it's fun, so I felt again that I wanted to do this in the future. I'm really grateful for the real feeling that I came to see you."

Yukiteru Yamashita signed cheki
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