FASHION / 2024.08.09

Hello New Season -2024 AW-(2/4)

Hello New Season -2024 AW-

Happy new season coming.

"Hello New Season -2024 AW-" introduces new works from the fall and winter season at the Shinsaibashi PARCO shop.

 

Rebuilding 10 years of experience from a new perspective

 

Ground Y1

 

Ground Y2

 

The fall and winter season of Ground Y, which celebrates its 10th anniversary this year, is a collection that returns to the essence of manufacturing. We will present a series based on various themes, focusing on the details of each pattern making that spreads intent. In addition to showing a combination of different fabrics such as cotton and wool, a full leather blouson has appeared as a new challenge. In addition, Gabajin, a symbol of the brand, has been renewed to 100% wool natural material. We will rebuild our 10-year experience and introduce a new perspective of Ground Y.

 

 

 

 

 

A collection that mixes loneliness and love

 

facetasm1

 

facetasm2

 

"FACETASM (Facettasm)" incorporates various cultures into genreless. The Fall/Winter 2024 collection under the theme of "DO WHAT YOU LOVE" is a collection of works inspired by Spike Jonze, a creator with outstanding sense and humor. We incorporate a mysterious feeling of loneliness and love in each product that makes you feel warm and comfortable. In addition, we will develop a variety of collaboration models with popular brands this season, including one-star of converts, caps of New Era, Stejan of Dickies, and jewellery of Vib Falslov.

 

 

 

 

 

Inquiry for innovative materials remains alive

 

stoneisland1

 

stoneisland2

 

Since its founding in 1982, STONE ISLAND has been leading the fashion scene with innovative fabrics while focusing on functionality and practicality. The A/W in 24 years was inspired by the functionality and design of highland suits. A combination of the typical material "DAVID LIGHT-TC" and polyester tera, the jackets and vests with special processing to enhance water repellency were launched as pre-delivery items while dyeing with a garment die under a high temperature of 130°C and high pressure environment. Exploring unique materials, intentionally designed uneven texture and industrial look are impressive.

 

 

 

 

 

A new journey is an image source

 

stoneisland1

 

stoneisland2

 

Kate Spade New York was born in 1993 in New York. It is a lifestyle brand centered on handbags that proposes products that add color to everyday life with a colorful, bold and positive approach. The theme of the Fall 2024 collection is “Hello,Fall”. A new road ahead of your eyes. The start of the journey is the beginning of a great possibility that we haven’t seen yet. Sometimes stop, sometimes playfulness and wit, and go step by step. A classic print goes well with this autumn of departure. Let's go for a new challenge with a spade flower that reconstructed the heritage!

 

 

 

 

 

High-end brands in Japan and overseas

 

landogtomorrow2

 

landogtomorrow

 

<LAND OF TOMORROW (Land of Tomorrow)> focuses on “disguise” which is the origin of fashion. While offering a lineup of high-end international brands in Japan and overseas, such as Drisvan Notten and Heike, we propose real closes that can be worn daily. In addition, we actively develop pop-ups focusing on each brand. Even though it is a select shop, it is also attractive that you can enjoy the world view of the label you select. We also pick up world-class high-quality fragrances such as byrade. It is a shop where you can enjoy the fun of dressing up in total.

 

 

 

 

 

 

New Tanker for the Future

 

porter

 

porter2

 

Since its birth in 1983, the TANKER series of <PORTER> and the PX TANKER, which attracts fans as an exclusive item. These two major series are lined up in the store with the motif of “POST EXCHANGE” as a base cap, creating a unique world view. This season, with the keyword "ALL NEW TANKER" as a keyword, 100% plant-derived nylon is dropped to express a new TANKER. The fabric developed with Toray is light, supple and innovative. The global environment-friendly material that has been successfully mass-produced for the first time in the world is the challenge of Made in Japan with a view to the future.